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Mobile App Install Query

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Community Members,

 

Can we target people who uninstalled our app?

 

Client have email ids of people who installed the app and wants to retarget them.

 

Please help.

1 Expert replyverified_user

Re: Mobile App Install Query

Community Manager
# 2
Community Manager

Hi Ajay,

 

There currently is not a way to specifically target users who have uninstalled your app within AdWords. You could potentially set up a Customer Match campaign targeting users who have installed, but unless you also have a list of people who have uninstalled (or you know which users have used the app recently), you won't be able to solely target the people who have uninstalled.

 

Cassie

Re: Mobile App Install Query

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Cassie,

Thanks for the info.

Yes I've list of emails, who uninstalled the app. I uploaded that list in
shared library. Can you please help me to know how to use that list?

Do I use it for both search and display?
When I use this list in an ad group, should I add keywords also, or only
use this list of inactive users?

Any help will be of great help.

Regards

--


*Ajay SharmaCampaign Specialist*


<edited by a Community Manager as noted below>

Note: this post has been edited by a Community Manager, per Community Posting Guidelines.

Re: Mobile App Install Query

Community Manager
# 4
Community Manager

Hi Ajay,

 

In that case, it sounds like trying to set up Customer Match will be a good first step. Currently, this feature is available for Search, YouTube, and Gmail ads.

 

There are many steps, as well as privacy requirements you need to follow, so I won't be able to guide you through the full step-by-step process here. However, we have many good resources about this campaign type, including this article from one of our Top Contributors.

 

Hope this helps!
Cassie