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How to bit more for Call-only Ads?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi all,


I have created Text ads and Call-only ads. My goal is to bid more for the Call-only ads.

So is there an option as with devices where I can bid more/less for certain device?

I know I could create different Group / Camping and split the ads but then I would have duplicated keywords and that's not cool Smiley Happy


Please, let me know your ideas.


- Lukas
1 Expert replyverified_user

How to bit more for Call-only Ads?

Rising Star
# 2
Rising Star

Hi @Lukas Melichar,


If both types of ads(text-ETA and call only) are in the same ad group then you can not bid more specifically for call only ads as bid adjustments based on types of ads is not possible.

Using device bid adjustments within the ad group will increase bids for ETA on mobile devices as well as call only ads.


You can run an experiment with 50% split,  showing only ETA in original one and call only in the experiment or vice-versa to analyze the performance.



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