AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.2K members online now
4.2K members online now
Learn how to reach mobile device users, drive phone calls, and increase app installs
Guide Me
star_border
Reply

Hey, I have started using universal app campaign,

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

and my budget is 900rs per day and bid amount is 8rs but I started to notice that my bidding amount is being exceeded like 16rss per conversion or 18rs per conversion. Is this how it works usually ? because a week back all my installs never exceeded 8rs per bid. Please guide me with this

Issue with universal app campaign bidding

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

My budget is 900rs per day and bid amount is 8rs but I started to notice that my bidding amount is being exceeded like 16rs per conversion or 18rs per conversion. Is this how it works usually ? because a week back all my installs never exceeded 8rs per bid. Please guide me with this