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Google Text Ads - Device Targeting (removing mobile)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

Is there a way in a google text ads  campaigns to target ONLY non mobile (desktop) devices. For my product , the conversion on mobile is horrible and we expect it to remain so given the nature of the funnel / product being marketed. It is literally wasted ad dollars and we can get more ROI on by allocated spend to desktop only.

 

How do we do this? 

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Archit (Top Contributor)
May 2017

Google Text Ads - Device Targeting (removing mobile)

Top Contributor
# 2
Top Contributor

In Settings, choose the devices tab, and give mobiles a -100% bid adjustment.

 

You can also exclude tablets if you wish.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Archit (Top Contributor)
May 2017

Google Text Ads - Device Targeting (removing mobile)

Top Contributor
# 2
Top Contributor

In Settings, choose the devices tab, and give mobiles a -100% bid adjustment.

 

You can also exclude tablets if you wish.

 

Google Text Ads - Device Targeting (removing mobile)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Rob im also looking to target only desktops and tablets  due to my website restrictions on mobile

but ive read your answer but cant see the settings  on adwords express to do what you say could you advise please

Thank you in advance

www.wecompareutilities.co.uk

Chris 

Google Text Ads - Device Targeting (removing mobile)

Top Contributor
# 4
Top Contributor

Hi Chris,

 

The solution is to use the full AdWords. 

 

AdWords Express is very limited.