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Google Text Ads - Device Targeting (removing mobile)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

Is there a way in a google text ads  campaigns to target ONLY non mobile (desktop) devices. For my product , the conversion on mobile is horrible and we expect it to remain so given the nature of the funnel / product being marketed. It is literally wasted ad dollars and we can get more ROI on by allocated spend to desktop only.

 

How do we do this? 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Archit (Rising Star)
May

Google Text Ads - Device Targeting (removing mobile)

Rising Star
# 2
Rising Star

In Settings, choose the devices tab, and give mobiles a -100% bid adjustment.

 

You can also exclude tablets if you wish.