Google Play Search Ads
I keep reading that if I am running mobile app install campaigns they will automatically be shown in the play store as well. I was now testing different keywords in the play store, even for some other apps like hotels, but I couldn't see one single ad. I was now wondering if that may be a country issue? I am based in Austria.
Thank you in advance for your help.
Re: Google Play Search Ads
You have to choose Universal App campaign, after doing this your ads will show on play store as well.
Where your ads can appear
You ads will be eligible to appear across Google's properties. This includes Google Search and Google Play, as well as our search partners, the Google Display Network, and many more publishers who host app ads. Here are some of the places where your ads can appear:
Google Search Network:-
Google search partners
Relevant pages or content in the YouTube app and YouTube mobile site.
AdWords can show your ads on YouTube where they're most likely to be clicked, and your app is most likely to be downloaded.
Google Display Network:-
Mobile websites of news sites, blogs, and other sites across the Internet