AdWords
4.8K members online now
4.8K members online now
Learn how to reach mobile device users, drive phone calls, and increase app installs
Guide Me
star_border
Reply

Get Started Here: #MobileMonday Hub

[ Edited ]
Community Manager
# 1
Community Manager

Hello AdWords Community,

 

Since the beginning of the year, we've been compiling the top mobile strategies and tips and sharing them with you in our weekly #MobileMonday posts. Now we're gathering all of those resources in one place.

 

So go ahead--catch up on that week you missed, review your favorite tips, or suggest another mobile topic by replying below!

 

 

1. Is Your Website Mobile Friendly?

Paste your website URL into the Mobile Friendliness Test to find out if it passes the test.

 

1

 


2. The 25 Elements of a Great Mobile Site

The Principles of Mobile Site Design are the result of a huge user study by Google and AnswerLab. If your site didn’t pass the Mobile Friendliness Test, or if your struggle with a low mobile conversion rate, try incorporating some of these best practices into your site’s design.

 

1

 


3. Win the Shift to Mobile with Micro-Moments

The customer journey is full of micro-moments: potential customers comparison shop while waiting for the metro, search for movie showtimes while making plans with friends, and purchase plane tickets from their favorite carrier’s app. But how can you incorporate this into your campaign strategy?

  • Be there on the first page of mobile search results by checking your average position and adjusting your mobile bids accordingly
  • Showing nearby customers a location extension to help them easily find your shop
  • And many more--read the full list here!

 

1

 


4. Find Your Mobile-First Keywords

What terms do your potential customers search for while on-the-go versus while using their desktop computers at home? Learn to segment your search terms by device to identify your mobile-first keywords, or keywords with significantly more mobile traffic. 

 

1

 


5. FAQ - Universal App Campaigns

All the questions you have about Universal App Campaigns but are too afraid to ask. Who should use this campaign type? What does this campaign type do? And how do you optimize yours? Find the answers in the full guide.

 

1

 


6. Tips for Using Mobile-Preferred Ads and Ad Extensions

Have you ever wondered what that little “Mobile” checkbox in your ad editing panel means? What about the one next to your sitelink or call extension?

You'll likely want to show mobile users different ad copy than you would show them on desktop computers, and the same goes for your sitelinks, call extensions, and callout extensions. Learn when and where to tailor your messaging to mobile customers.

 

1


7. The 25 Principles of Mobile App Design

 

Google and AnswerLab partnered once again to study how people interact with content on the mobile devices, this time to compile the Principles of Mobile App Design. These twenty-five principles cover a range of app design decisions, in-app search and navigation to registration and usability. 

 

1


8. 5 Important Mobile Advertising Strategies

 

The Help Center’s new list of Five Important Mobile Advertising Strategies includes the top five steps you can take to improve the mobile-friendliness of your website, ads, and overall marketing strategy. You’ll also find the top resources from the Help Center, AdWords Community, and our YouTube channel to guide you along the way. Check it out!

 

a


9. About Cross-Device Conversions (All Conversions) in AdWords

 

A 2015 study by Google and Ipsos Media CT found that 40% of online shoppers start their research on a smartphone and make their final purchase on a computer or tablet. If you’re only checking the Converted Clicks column in your account, you may not be seeing these “cross-device” conversions that begin on one device or browser and are completed on another. Learn how to turn on cross-device conversion tracking in your account.

 

a


10. How to Calculate the Right Mobile Bid Adjustment

The mobile bid adjustment may be the most obvious way to influence the performance of your ads on mobile device, but with a possible range from -100% to +300%, it's not always obvious which amount of adjustment is right for you. Read the full article for a handy mobile bid calculator formula you can use in a pinch.

 

1

 


11. Designing for Mobile Retail Apps & Sites

Retail comes with its own unique set of challenges on mobile: how do you turn online research into an in-store purchase? Or in-store research into an online purchase? And what about mobile phone use in your store--what role does that play in your customer’s path to purchase? While we can’t say that the there is a single solution for all retail businesses, Google has identified twenty-five best practices of successful mobile sites and apps in retail, which you can check out here.

 

1

 


12. Drive Mobile App Installs

Get your feet wet with mobile app user acquisition. Watch this recent Hangout on Air event featuring members of Google's App Strategy team to learn more about driving app installs.

 

1

 

13. Infographic: Are you ready for mobile?

Review the importance of having a mobile-friendly site and using all the reporting available to you with this infographic guide on mobile readiness.

 

1

1 Expert replyverified_user

Re: Get Started Here: #MobileMonday Hub

Community Manager
# 2
Community Manager
Still have lingering questions about your mobile strategy? Please leave suggestions for future #MobileMonday topics below!

Re: Get Started Here: #MobileMonday Hub

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi Cassie,

This would be great topic to discuss as most of the website owners are trying to update their website to mobile friendly. Consumers are using mobile devices for search and other activities most of the time.

In India, Advertisers are eager to spend huge amount on App promotion. The mobile friendly test is very useful to explain the clients the reason for drop in conversion through mobile devices.

Thanks for starting #MobileMonday topics

- Syed Nouman

Re: Get Started Here: #MobileMonday Hub

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Cassie,

Probably my favorite mobile strategy in regards to paid traffic is call-only-ads, especially for B2B businesses that value inbound calls more than form submissions. I wonder what % of advertisers are actually using this strategy to their full potential...

Thanks for the share!

Stefano Apostolakos

Re: Get Started Here: #MobileMonday Hub

Community Manager
# 5
Community Manager
Great suggestion, Stefano! We haven't yet delved into call-only campaigns or ads in this series, but they can be a good solution for businesses looking to focus their efforts on phone call leads.