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Exclude people who already have my app installed from universal campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have a "mobile app install" Universal Campaign and i would like to exclude people who already have my app, Since according to my understanding I cant add lists to universal campaign, is there a way that my ad does not show to the people who have already installed my campaign.

 

Thanks.  

1 Expert replyverified_user

Re: Exclude people who already have my app installed from universal campaign

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Ahmad,

There are a couple of options that may help. The main one in my opinion would be to set a frequency cap on your ads: https://support.google.com/adwords/answer/117579?hl=en-GB

You can also exclude certain IP Addresses: https://support.google.com/adwords/answer/2456098?hl=en-GB

Hope this helps

- Stephen

Re: Exclude people who already have my app installed from universal campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
but frequency cap would limit the frequency of impressions to a single people irrespective of whether he has installed my app or not and since i am running it on a larger scale ip addresses does not make sense. What would google recommend in this matter. ?

Re: Exclude people who already have my app installed from universal campaign

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Ahmad,

Sorry I couldn't be more help. Here is an article on your campaign type from Google: https://support.google.com/adwords/answer/6309936?hl=en-GB

Hopefully someone else here can chime in on the matter

- Stephen

Re: Exclude people who already have my app installed from universal campaign

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
np, Thanks for your help

Re: Exclude people who already have my app installed from universal campaign

Community Manager
# 6
Community Manager

Hi Ahmad,

 

By default, Universal App Campaigns will only show ads to people who do not already have your app installed. So you should be all set!

 

Hope this helps!
Cassie

Re: Exclude people who already have my app installed from universal campaign

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Cassie, unfortunately it shows ads for users who already have installed your app.

Re: Exclude people who already have my app installed from universal campaign

Community Manager
# 8
Community Manager
Hey Rytis,

By default, UACs will only show on compatible Android devices for users who do not have the app installed. If you're seeing something different, can you tell me a bit more about how you're seeing that, and share some screenshots (not including email/account ID/personal information, of course)? Then I can take a look and escalate to the product team, if necessary.

Thanks!
Cassie