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Doubt about App Remarketing Method

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi 

Im not sure if this topics belongs to this forum, if it not, my apologize and please can you guide me the right forum o support community?
 
Im trying to create an App Remarketing list using the Server-To-Server method, and I have specific questions regarding the documentation.
One of them is, if I can create whatever custom parameter I want by appending "data." at the beginning of the parameter, or if I must use only the 3 custom parameters mentioned on the documentation, these are data.item_category,data.value and data.action_name.
 
Thanks
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Accepted by Mini-CM (Community Manager)
March 2016

Re: Doubt about App Remarketing Method

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@cxclucas

 

I'm not an expert in this area, but a quote from the page you shared seems to suggest that you are not limited to those three.

 

"To do finely-targeted remarketing, you can also report any other action that you care about to AdWords, using keys and values of your choice."