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Does display keywords only apply for websites or also apply for apps ?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am running a mobile campaign. I wanna know , if my campaign type is " display with all features", and my ad group targets certain display keywords, will my ads be shown in apps ? Aka, does display keywords only apply for website or also apply for apps ?

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Accepted by MosheTLV (Top Contributor)
January 2017

Does display keywords only apply for websites or also apply for apps ?

Top Contributor
# 2
Top Contributor

Hi Alice,

 

Display keywords apply to both websites and apps.

 

Please read the information under the heading - Select a keyword setting - https://support.google.com/adwords/answer/2453986

 

Deepak

Does display keywords only apply for websites or also apply for apps ?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hello Alice,
Thanks for posting your question over here. I would like to inform you that, if you have selected certain placements in your display campaign, then your ads will show over there.


If not selected any placements, then it is considered to be automatic, and it will include Apps also alongwith websites. So, in that case display keywords will apply for website and apps, both.

 

Let me know if I can provide you any more guidance. Thank you.. Jack

Does display keywords only apply for websites or also apply for apps ?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

you can apply display keywords for both websites and apps

Does display keywords only apply for websites or also apply for apps ?

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

Hi @Alice Helloword

 

Aside from the answers given, if you find a particular app or website performs well from your analysis, you may consider adding this as a placement 

 

here is the link on placements 

 

https://support.google.com/adwords/answer/99502?hl=en-GB

 

Best of luck

 

James