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Designing for Mobile Retail Apps & Sites | #MobileMonday

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Community Manager
# 1
Community Manager

Retail comes with its own unique set of challenges on mobile: how do you turn online research into an in-store purchase? Or in-store research into an online purchase?  

 

And what about mobile phone use in your store--what role does that play in your customer’s path to purchase?

 

mobile-retail-apps-quote

 

While we can’t say that the there is a single solution for all retail businesses, Google has identified twenty-five best practices of successful mobile sites and apps in retail.

mobile-retail-app

The principles fall into four categories:

 

  1. Exploration and Search
  2. Product Details and Reviews
  3. Checkout and Payments
  4. Frictionless Shopping

 

You can read and download the full guide on the Think with Google website, and if you can’t get enough of these “25 principles” studies from Think with Google, you might also enjoy the 25 Principles of Mobile Site Design and the 25 Principles of Mobile App Design.


 

 

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1 Expert replyverified_user

Re: Designing for Mobile Retail Apps & Sites | #MobileMonday

Community Manager
# 2
Community Manager
Which of these best practices do you follow in your mobile sites or apps?

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