Designing for Mobile Retail Apps & Sites | #MobileMonday[ Edited ]
May 2016 - last edited June 2016
Retail comes with its own unique set of challenges on mobile: how do you turn online research into an in-store purchase? Or in-store research into an online purchase?
And what about mobile phone use in your store--what role does that play in your customer’s path to purchase?
While we can’t say that the there is a single solution for all retail businesses, Google has identified twenty-five best practices of successful mobile sites and apps in retail.
The principles fall into four categories:
- Exploration and Search
- Product Details and Reviews
- Checkout and Payments
- Frictionless Shopping
You can read and download the full guide on the Think with Google website, and if you can’t get enough of these “25 principles” studies from Think with Google, you might also enjoy the 25 Principles of Mobile Site Design and the 25 Principles of Mobile App Design.