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Campaign types that accept a Call Extension

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# 1
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Hi Folks,

Is there a definitive list of which campaign types in which networks accept call extensions?

I know most campaign types in the "Search Network Only" can handle call extensions except for "Call Only" campaigns that display a phone nubmer in the ad itself. We recently ran into the new "Search Network Only - Mobile app installs" campaign that does not. Are there others?


LJ Purtee

1 Expert replyverified_user

Campaign types that accept a Call Extension

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# 2
Top Contributor



Call extension don't trigger with call only ads in search campaigns.


Call extensions can run on certain types of Display Network campaigns. 

  • Phones only: Display Network call extensions show only on high-end mobile phones (not on desktops, laptops, or tablets).
  • Call reporting: Display Network call extensions aren’t compatible with the “call reporting” option or with Google forwarding numbers.
  • Invalid campaign types: Call extensions aren't available for “Display Network only - Remarketing” campaigns, or "Display Network only" campaigns with the marketing objective of "Install your mobile app" or "Engage with your mobile app."


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