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Call only ads showing clicks but no calls

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My client is a real estate broker and has a high budget to work with. I set up a "Call-only" Campaign subtype that received 17 clicks yet she reported to me she never got even 1call?

 

Thanks!

1 Expert replyverified_user

Call only ads showing clicks but no calls

Rising Star
# 2
Rising Star

Hi Max,

 

Have any calls been recorded? You can see them in Dimensions > Call Details.

 

I know it is a little bit confusing / misleading, but with Call Only ads you pay for clicks on your ad, and these do not always turn into phone calls. After clicking on your ad, the searcher will see a message on their phone asking if they want to call the number. If they weren't expecting to make a call, then you will be charged for a click but not receive a call.

 

Ratios of calls to clicks vary considerably. I've seen 20% and I've seen 80%. 

 

Call only ads showing clicks but no calls

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Rob,

In call details for the last 7 days returns: 

"There are no statistics for the selected date range. Please select a different date range."

17 clicks and $175 but not one call??

  Ad Status Labels % Served Campaign type Campaign subtype Clicks Impr. CTR Avg. CPC Cost Avg. Pos.
 
Approved -- 98.68% Search Network only Call-only 17 2,687 0.63% $10.34 $175.76 1.4