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Average cpc for promoting app download ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everybody. I am interested to promote downloads of an app ,
for searching and booking a doctor online.

What is the range of the cpc / bid needed for promoting this kind of campaign via mobile only ?

I would be also happy to know if it is better to use landing page or refer directly to the app ,
for this kind of campaign.
Thanks!

1 Expert replyverified_user

Average cpc for promoting app download ?

Top Contributor
# 2
Top Contributor

Hi Asi

Unfortunately, there's absolutely no way to give you an estimate as the answer will depend on many different variables. 

 

In reality, it's different for everybody and what a download of an app is worth for you. For an identical app, this might be different for different advertisers. You can learn how to determine this here:

https://support.google.com/adwords/answer/2471184?hl=en

 

There's also the option to use the bid simulators (after you ahve a bit of data) to zero in on the amount that's right for you: 

https://support.google.com/adwords/answer/2470105?hl=en

 

Let me know if that helps or if you'd like me to walk you through it a bit more.