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Are multiple calls from a single source recorded as separate conversions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If somebody clicks on one of my ads and calls the Google forwarding number displayed on my site, a conversion is recorded (and associated to information about the ad they clicked, their search term etc. using their IP address). Great! My question: If this person finished their conversation, realises they would like to amend their order, and then redials the Google forwarding number from their phone, is a second conversion recorded?

 

Thank you for your help!

1 Expert replyverified_user

Are multiple calls from a single source recorded as separate conversions?

Rising Star
# 2
Rising Star

Hi Oliver,

 

I actually asked Google this yesterday.

 

It will get recorded as a second call in AdWords, assigned to the same click. You'll only be charged for one click.

 

Are multiple calls from a single source recorded as separate conversions?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

This is interesting. I'm charged 2x if someone calls 2x. Occasionally it can be refunded, but it's rare. Google told me I'm charged each time they call.