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Advertising on Google Play

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# 1
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We are looking to advertise on already up and running pre-existing apps.  How do we target the specific apps that we want to advertise on adwords or is there a place to contact the app developer directly and set up an advertising program through them?

Thanks in advance for your help!

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Re: Advertising on Google Play

[ Edited ]
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# 2
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Hi @Jim B,


This is easily done with Google AdWords and is actually ideally suited to do it. 


You can learn all about it with this Google Adwords Help File. Here are some basics:


Create a Display Network campaign with ads in mobile apps

  1. Click the + Campaign button in your account, and select the Display Network only option.
  2. Select the option No marketing objective.
  3. Choose Ads in mobile apps from the list.
  4. In the "Devices" section, consider targeting particular operating systems, device models, and carriers.
  5. Specify the locations and languages you want to target, and set your budget.
  6. Click Save and Continue.

Place your ads in the apps where you’d like them to appear

In order for your ads to be able to appear in mobile apps, you have to choose at least one placement (a potential destination for your ad).

  1. Name your first ad group and set a default bid.
  2. Choose the apps you want to show your ads on under Mobile app placements.
    • If you’d like your ads to run on all available apps (in the Apple App Store, the Windows Phone Store, and Google Play), click » to the right of “All Apps” under “Mobile app categories.”
    • If you want to target particular categories, expand the app stores under “Mobile app categories” by clicking+ , then choose the categories you want by clicking » next to each one. These categories match the category names in each store.
    • If you’d like to choose specific apps, click Search all apps, and search for those apps in the search box. Then click » next to each app you want your ad to be able to appear in.
    • If you know the IDs of the apps you’re targeting, enter them in these formats:
      • iOS apps: mobileapp::1-<9-digit numeric app ID>
        • For example, mobileapp::1-123456789
      • Google Play apps: mobileapp::2- (You can find the package name in the Google Play store.)
        • For example,
  3. Have a look at “Narrow your targeting further” if you want to target by age, gender, interests, or website visit history. Be aware that this extra targeting will make your ad appear less often (in other words, decrease the ad’s impressions).
  4. Click Save and continue.


If you need any further help, please let us know. We would love to hear how things go and if this helped you complete your task. 


Kind Regards,



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