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25 Principles of Mobile App Design #MobileMonday

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Community Manager
# 1
Community Manager

From the team that brought you the Principles of Mobile Site Design come twenty-five new principles: the Principles of Mobile App Design.


If you’re an app maker or marketer interested in reaching, delighting, and ultimately winning over new customers, this guide is for you!


Google partnered with AnswerLab to conduct a user study with 100+ users across 100 different apps from a variety of categories, like retail, food ordering, travel, and financial management.




The twenty-five principles of mobile app design fall into these six themed chapters:


  1. App Navigation and Exploration
  2. In-App Search
  3. Commerce and Conversions
  4. Registration
  5. Form Entry
  6. Usability and Comprehension

You can read and download the full study from Think with Google. If you’d like to learn more about successful app marketing, you can get started with our beginner’s guide to Universal App campaigns.










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Re: 25 Principles of Mobile App Design #MobileMonday

Community Manager
# 2
Community Manager
Check out the design principles linked above and share your thoughts by replying below!