25 Principles of Mobile App Design #MobileMonday[ Edited ]
April 2016 - last edited April 2016
If you’re an app maker or marketer interested in reaching, delighting, and ultimately winning over new customers, this guide is for you!
Google partnered with AnswerLab to conduct a user study with 100+ users across 100 different apps from a variety of categories, like retail, food ordering, travel, and financial management.
The twenty-five principles of mobile app design fall into these six themed chapters:
- App Navigation and Exploration
- In-App Search
- Commerce and Conversions
- Form Entry
- Usability and Comprehension