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need help for my online site

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

i have online site that have nice traffic and good sells online every  day. for some reason i dont understand the last 2 month almost in 1-2 week the traffic drop to 50% less! 

i have read google made some changes on code and i think this had effect my traffic and sales! 

so now after this bad month  i decided to start promoting on google shopping. 

i am trying to get my product on page 1 and also to search my item on google shopping but i get blank page (i am not from usa).

1) what need to get to page 1 on google shopping?

2) how i can make serach on google shopping if i am out of the USA?

3) what can be done to get back into google organic search result as it was before the changes? 

4) i will be to get a marketing manager to help me solve this problems. 

 

Thanks

Eran

http://www.babybeddingdesign.com/

1 Expert replyverified_user

need help for my online site

Top Contributor
# 2
Top Contributor

Hi @Eran S,

 

I would like to first say that running ads on Google Shopping will have no effect on your organic listing(s) within the SERPs (search engine results pages) of Google Search. So the two are completely separate and different issues and solutions.

 

1) What is your budget with Google Shopping? How many items do you have in your product feed? Ultimately, you will need to visit our specific category for Google Shopping/Merchant in the AdWords community, which is connected to this community you posted this in. Please note that it is for Google Shopping, not getting placement on page 1 of Google search, so keep to the proper subject.   

 

2) How new/old is your website? Is your website mobile-friendly? Is it fast-loading? Do you have Google Analytics tracking for it? Do you have Google Search Console connected to it? Ultimately, this is a SEO (search engine optimzation) issue and one that is fairly complex. The Google Webmaster community discusses all of this in detail.  

 

Once a small business creates a website, they must work on making that website a great user experience for visitors. How do they do that? They provide a well-structured website with relevant content presented on a fast-loading and mobile-responsive, modern website. It also must not have errors or issues that harm a visitor or that prevents Google from crawling your website. 

 

You should also be using Google Analytics and Google Search Console to better understand what is happening with your website. 

 

Once Google Search Console is reviewed, let's check up on your site speed, mobile-friendliness and some SEO (search engine optimization) stuff. Search Console will also show you error pages, which is where your old page addresses will be listed. Any of those should have 301 redirects set up for them. You can check this as often as you like to catch them all... or you can go ahead and set up 301's for all of the old pages and redirect them to the corresponding new page address, respectively.  

 

1) Visit Google Search Console.

2) Use the Google Developers Speed Test and work on fixing the issues so that your score is 89 or higher for both mobile & desktop.

3) Rerun the Google Speed Test but use this tool instead. Make sure you have a mobile score of 100.

4) Run your site through this SEO score checker.

5) Visit Google Analytics and setup your website.

 

Utilize the steps as they are outlined. Visit #1 and dig into your website actions with Google. Use #2 to bring your score up and get any optimized content to download & use. Complete everything and then go to #3. Complete everything and go to step #4. Now go to step #5 and dig into what is actually happening with visitors and your website.


From here, you need to have a strong and consistent social presence that is updated with content related to your products & services. And you need to utilize a local online presence by being listed on local directories (YP, BBB, etc.). And all of your online information needs to be consistent and correct.


All of this will be a continual process of repeating the above steps 2-3 times per month for the life of your business.  

 

Please let us know what you discover and enjoy the process.

 

King Regards,

 

James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

need help for my online site

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi,

How new/old is your website? 4 years

Is your website mobile-friendly? yes (also AMP add last week) 

Is it fast-loading? fast.

 Visit Google Search Console. - have it but no idea the reason for traffic drop . 

 

Thanks

 

 

need help for my online site

Top Contributor
# 4
Top Contributor

Hi @Eran S

 

Run your website through all five tools in my previous reply. You will find your answers. 

 

Use the other resources I listed to get more specific. 

 

Let us know what you discover. 

 

Kind Regards,

 

James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

need help for my online site

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

when i check other site that are top on google (selling same item as i am) like: www.buybuybaby.com

the rank they have on : https://testmysite.thinkwithgoogle.com/ and https://developers.google.com/speed/pagespeed/insights/

are way lower then my site. so how they get on page 1 with this low ranking? 

need help for my online site

Top Contributor
# 6
Top Contributor

Hi @Eran S,

 

Again, you are going to have use all of the tools (1-5) and dig into all of it. The last one is a SEO tool that will reveal more about your website. If your website is 4 years old... it could be that your content is stale (per Google) and the other sites are making constant updates to their content.

 

Have you bothered to use Google Search Console to feed your XML sitemap to Google? Have you reviewed all of the sections in Google Search Console? 

 

What I am saying is that there could be a hundred reasons for your website not placing where you want it. There are trillions, yes trillions, of web pages all wanting to be the first one organically on Google search. Is your website the very best in the world to dominate that special #1 position? I do not have that answer... all of the tools & resources will help you gauge that.

 

From there, if you do not want to do the work, seek out and hire a professional SEO & web developer and see what they say. 

 

Kind Regards,

 

James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile