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What marketing methods are you using?

Google Small Business Advisor
# 1
Google Small Business Advisor

What marketing methods are you trying out this year to get your business found online? I'd love to hear what's working vs. not working.

2 Expert replyverified_user

What marketing methods are you using?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @BrandonSchaefer,

 

AdWords and Social Media boosts work great. 

 

YouTube and TV video ads work really well.

 

Professional magazine print ads work well.

 

Event Networking & personal interactions work well.

 

Radio and Newspapers only seem to only work so-so.

 

Doing nothing and wishing for more work does not work very well.

 

With that said, all efforts should include an actionable goal. All efforts should include a consistent brand feature (logo), and all efforts should lead back to a website that is ideally-suited to engage and convert the traffic to a interaction (actionable goal). And every business should have a strong online presence since most people will become curious about a brand and type in the name (not the actual website). You will want lots of credible page to show in the SERPs when someone searches your brand name. 

 

Kind Regards,

 

James

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