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Twitter for Small Business

[ Edited ]
Google Employee
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Google Employee

Twitter for Small Business


Did you know that 85% of +Twitter users feel more connected to small and medium-sized businesses (SMBs) after following them? As a listening, discovery, and engagement tool, Twitter is invaluable to small business. Learn more about how you can use it to create long-lasting connections with your customers. We spoke with Anne Mercogliano, Twitter’s Head of Small Business Marketing to hear more.


  • Keep your message simple and make it something you’re excited to Tweet about.
  • Talk with your customers, not at them. Twitter isn’t just a megaphone for you to shout at people.
  • Use website cards to promote traffic to your site from Twitter and potentially drive a sale.

Watch the full interview here:

Originally published September, 2015

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