REG: Suggestion On Marketing Using Email Id & Phone Number
REG: Suggestion On Marketing Using Email Id & Phone Number[ Edited ]
March - last edited March
Hi @Thirush S
If you are sending out an email campaign as @MikeJohnston suggested, it's very important to always get permission from these customers before you send. Never assume you have permission, and when in doubt, get confirmation. If you don't conform with the above, you may be in violation of the anti-spam act.
(Incidentally, both Mailchimp and Campaign Monitor are excellent platforms to use for sending out email campaigns).
Assuming that you do have permission to send to your list, then it's good to start by:
1. Cleaning up the list (remove duplicates, check for formatting errors)
2. Segmenting the list if possible (and definitely segment if it's a large list)
3. Creating meaningful, personalised and timely content to get the best results
Email lists can still be highly effective, but the opposite can be true if there is little thought given to the purpose of the campaign and the people receiving your emails. The old 'blast and hope for the best' approach really doesn't work any more
If you want to take a step further and for a real deep-dive into email marketing, I recommend Hubspot's free email marketing certification course. Some great content and tips in there and best practices to adhere to.