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Primer Lesson: Brand Messaging

Google Employee
# 1
Google Employee

Brand messages help your target audience associate your brand with qualities they value. Learn more about brand message building in this week’s Primer lesson.




What does your brand messaging say about your small business?


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2 Expert replyverified_user

Re: Primer Lesson: Brand Messaging

Google Small Business Advisor
# 2
Google Small Business Advisor
@DalilahA - our primary brand message is super simple... "Be the entrepreneur you were born to be," and our call-to-action is... "Join entrepreneurs around the world getting live business advice, recommendations, and support, 24 hours a day, 7 days a week, 365 days a year." It doesn't get much simpler than this for a primary brand message and call-to-action.