Mobile Optimization for Small Businesses: The Cheat Sheet[ Edited ]
July 2016 - last edited August 2016 by Brielle B
With the way technology has advanced over the last few years it doesn’t come as a surprise that we live in a constantly connected world. With over 2.5 billion smartphone users, businesses must align their web presence with how people today shop.
There's a commonly asked question among small business owners: "Have we done a good job optimizing our site’s mobile presence?" That question can now be answered, thanks to Google’s new mobile site audit tool. It is simple and take literally seconds to get your sites results!
Once you have the results, you can use this cheat sheet to improve your results and get your site optimized. Here is a list of some points in which your score is being determined.
Plugins are lots of fun if you are new to web design, yet they are not made to build a complete website. Using too many plugins can drastically slow down your website and become very bulky. Make sure you hard code your site with the plugins that you need. Keep your installed plugins to a minimum.
Avoid app install interstitials that hide content
It is okay to have App install ads on your mobile site, but to completely cover the page content as soon as the visitor arrives with ‘’Download our App for free!’’ drastically limits the positive user experience. You will want your users to get to the content that they are looking for.
Avoid landing page redirects
Landing pages should not be redirects, since it would call for longer response time. What about m.business.com? Should that redirect not exist? These questions have a simple answer: a responsive page is always going to load quicker.
Compression is a must for all web designers today. You should enable Gzip compression on your site, which will compress files and images which will result in severely reducing your sites initial load time.
Leverage browser caching
Caching is a biggie! Page caching is the best way to eliminate back and forth fetching of your site's content from client to server. Caching stores your site's resources so the responses no longer need to wait on the host. It’s like storing your sites files locally for quicker and easier access.
Image optimization is very important for mobile site optimization. Images come in all different sizes and formats, so it is important to use the right size and file format on your website. The most common image files used online are JPG and PNG’s. Seeing that the JPG is the lightest weight format that is commonly found online, we want to ensure that we use it every chance we get. After considering the format, we want to limit the image size. There are many image resizing tools available for free on the web. Just remember there's a fine line between keeping the image quality up to par and optimizing the image size. Here is a great resource to get started: Google Developers: Image Optimization
Reduce server response time
Server response time measures how long it takes to load the necessary HTML to begin rendering the page from your server, minus the time used from the search engine to your server. This will usually pinpoint other issues within your server.
Re: Mobile Optimization for Small Businesses: The Cheat Sheet
Hi @Shaninder S,
I don't think using a separate URL/redirect for a mobile site is dead. I do believe many businesses still use that approach, however, creating a responsive website is highly recommended. One of our small business advisors, @MikeJohnston, talks about why responsive design is often the best choice for small businesses in this inforgraphic. He also briefly addresses the separate URL/redirect that you are referring to (m.example.com).