How do online reviews impact your business?[ Edited ]
July 2016 - last edited July 2016
Re: How do online reviews impact your business?
Online reviews are referrals. They often create more of an impression on leads than your sales content.
Brian says something important: multiple, legitimate reviews. You need them to be authentic, and you need at least a handful to provide the social proof that influences people.
Positive reviews on Google or other review sites are not just the icing on the cake - they are the cake. A local business needs their reviews to be working in their favor, or trust issues may undermine other marketing efforts.