Standing out from the competition and gaining an edge in the market are both vital to the success of many emerging businesses today. Customers and clients need to know why they should do business with your company.
What defines your business and what separates it from the others? Buyers on all levels make decisions based on perceived value, credibility and reputation. They want to make a purchase or sign an agreement with confidence. Achieving these goals doesn’t always require a big ad budget; it first begins with establishing a winning attitude and a competitive culture.
Business owners and entrepreneurs who believe they offer the highest level of products and services can then show their grit by throwing their hat in the ring to vie for awards, accolades, and honors.This category of public relations offers a unique opportunity that is ideal for increasing visibility and enhancing credibility; two vital components required in the goal to out leverage the competition. Drawing attention to business accomplishments results in positive buzz, while building brand as an outstanding, desirable company.
Locally, the Kansas City Business Journal and Thinking Bigger Business, Kansas City Business and Ingram’s magazines offer award programs and publish special supplements profiling both award nominees and honorees. The area chambers of commerce, business associations, and other membership groups conduct their own accolades and host receptions to recognize the winners.
National awards include the Ernst & Young "Entrepreneur of the Year" recognition program and the U.S. Chamber "Blue Ribbon Small Business Award." Positive award coverage is excellent in drawing attention to the business in a way no traditional advertising can. It educates prospects about positive aspects of the company, which can open the door for the sales team, too.
Participating in award programs bolsters pride and reminds employees that work for a respected and acclaimed business. Educate and involve them in the different award program events and activities. Also, nominees might consider asking their banker, attorney, CPA, and larger or long-term clients to write letters of recommendation for the award. And, should the business receive the honor, invite them and key employees to join them at the ceremonies.
Consider nominating a business associate, client, or vendor for an award, recognition or honor. They will really appreciate you thinking of them in that way. Then, determine what is truly outstanding about your business and throw your hat into the ring to gain acclaim for it!
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