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Business Reviews 101: Be a Friend, Not a Sales Person

Google Employee
# 1
Google Employee

Learn more about how your small business can use online reviews to stand out to back-to-school shoppers.

 

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How does your small business engage with customer reviews? 

1 Expert replyverified_user

Re: Business Reviews 101: Be a Friend, Not a Sales Person

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Don't think I agree with this.  Say you get a review at your restaurant for your fantastic pasta primavera, and next week you plan a special for alfredo you think this customer would love.  Why not mention it and suggest they follow you on Facebook to keep up with all your specials? 

 

Just because you have a customer doesn't mean you keep them without effort.  Many businesses take this for granted and don't work hard enough at customer retention.  

 

Sure you don't want to be pushy, but telling them about another product they would enjoy or benefit from is smart and necessary.  I mean, just how many "Thanks so much we appreciate your business!" responses do you need on a review profile?  I say make the content worth it.