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Anyone using Chatbots in their marketing strategy?

Google Small Business Advisor
# 1
Google Small Business Advisor

Interested to see if you're currently using chatbots in your marketing strategy, and if so, what service are you using? Is it getting you good results?

2 Expert replyverified_user

Anyone using Chatbots in their marketing strategy?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Following this! I was considering getting a chatbot, but I need more info on how I can get one for free(to test). 

Anyone using Chatbots in their marketing strategy?

Top Contributor
# 3
Top Contributor

I shy away from anything called a "bot". I think that authenticity is important in business and just like I do not like being called by a phone bot which tries to see if I am a good enough prospect to talk to a real telemarketer I also resent automated chat programs. To me they say that a company does not place much value on individual customers.

Anyone using Chatbots in their marketing strategy?

Google Small Business Advisor
# 4
Google Small Business Advisor

@MikeJohnston I agree with the term 'bot' having a bad name. Many businesses are starting to use them for customer service and marketing, but they 100% need to be used properly. I've heard a lot about a Facebook Messenger Chatbot, but have really investigated what it's all about yet. I'm a firm believer in authenticity like yourself.

Anyone using Chatbots in their marketing strategy?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

We use a bot in Messenger. We introduced it to our audience a few months ago and we gave him a name. Roby. This saved us a lot of time, especially when it comes to  answering common questions. Unfortuntely, we did not have the time to explore any other marketing possibilites.  We use https://chatfuel.com/ (free) but there are several services out there, that make it very easy to install a chatbot. 

Anyone using Chatbots in their marketing strategy?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I agree. Although there are plenty of customers out there who absolutely hate reading. They like to call even though you can find the answer on the website. 

Anyone using Chatbots in their marketing strategy?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thanks for sharing this!