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What Tracking Parameters do you use?

Participant ✭ ☆ ☆
# 1
Participant ✭ ☆ ☆

Happy Monday Y'all.  


We are moving to Marin and one of their questions is about what tracking parameters we use.  So what tracking parameters do you use?  And Why?


Currently I use ValueTrack parameters.  Here are the ones I currently use:







Any other good ones I'm missing?  






1 Expert replyverified_user

Re: What Tracking Parameters do you use?

Top Contributor
# 2
Top Contributor

I'm curious @Tony_Guo - which factors made you decide to go with Marin?  What types of clients do you have?  What were you looking for out of a platform specifically?


We have spent the last year on Marin, that's why I'm asking.  



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: What Tracking Parameters do you use?

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Price structure was a big reason. They offered a minimal base or a percentage of spend. This made sense to us. They also visited and pitched to us live. Kenshoo's pitch was via phone conference. This made a large difference.

Our clients are mostly automotive. We have very few non-automotive clients.

We were looking for a "sales" driven platform that would be easy for account executives to use and show current/potential clients.

I've used Marin in the past before (June 2014-June 2015) at a different agency. They recently acquired a Social Media platform... so that's interesting.

I hope to do a better job automating, tracking, and simplifying the process especially for the account executives who are in the field pitching.