Written by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organisations wanting to get the most out of their digital marketing campaigns.
Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walk-throughs of account set up, and advanced configuration options.
As featured in the Official Google Analytics Blog.
Learning Google AdWords and Google Analytics will show you how to excel at online marketing and digital analytics, including:
- Techniques and tips for using Google AdWords and Google Analytics
- Creating, managing and optimising search and display campaigns
- Using digital analytics to measure and improve your website and campaigns
About the Author