Hi @Lynford U,
Most businesses have different ideas (goals) for their advertising efforts. Some want more calls, another might want more website visitors, one might want a web form filled out and yet another could merely want exposure of their brand to the masses.
What remains a constant is that they all want something from their advertising efforts. And with most any goal, more impressions bring more chances to complete their goal... and grow the account for an advertising agency or professional.
If we can assist further, please do let us know.
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