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Does Google penalized a non mobile friendly landing page?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone!

 

One of my ads doesn't have any impression (there were 3 weeks ago and for over a year). There's a warning message saying that two of my landing pages are not mobile friendly (FYI: my client website is not responsive and 100% of his last clicks were on mobile so...). Does it means that Google is penalizing my campaign because of that? Maybe should I fully decrease  my mobile bid ? If so, why now??

 

Your help is always appreciated! Thanks a lot!!

 

Marie-Pier

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Accepted by James_Clemens (Top Contributor)
November 2016

Does Google penalized a non mobile friendly landing page?

Top Contributor
# 2
Top Contributor

Hi there;

Your site mobile compatibility / readiness  is factored into the ad-quality (calculated every time your ad takes part in an auction) and in the quality score (a more general metric of  the quality of your ads)

Read more:

https://support.google.com/adwords/answer/2404197

https://support.google.com/adwords/answer/7050591?h

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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