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Does Google penalized a non mobile friendly landing page?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone!

 

One of my ads doesn't have any impression (there were 3 weeks ago and for over a year). There's a warning message saying that two of my landing pages are not mobile friendly (FYI: my client website is not responsive and 100% of his last clicks were on mobile so...). Does it means that Google is penalizing my campaign because of that? Maybe should I fully decrease  my mobile bid ? If so, why now??

 

Your help is always appreciated! Thanks a lot!!

 

Marie-Pier

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November 2016

Does Google penalized a non mobile friendly landing page?

Top Contributor
# 2
Top Contributor

Hi there;

Your site mobile compatibility / readiness  is factored into the ad-quality (calculated every time your ad takes part in an auction) and in the quality score (a more general metric of  the quality of your ads)

Read more:

https://support.google.com/adwords/answer/2404197

https://support.google.com/adwords/answer/7050591?h

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November 2016

Does Google penalized a non mobile friendly landing page?

Top Contributor
# 2
Top Contributor

Hi there;

Your site mobile compatibility / readiness  is factored into the ad-quality (calculated every time your ad takes part in an auction) and in the quality score (a more general metric of  the quality of your ads)

Read more:

https://support.google.com/adwords/answer/2404197

https://support.google.com/adwords/answer/7050591?h

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’