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Cost per Conversion is up MoM - Potential causes?

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# 1
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If no changes were made, what would cause a 50% increase in Cost per Conv. MoM?

1 Expert replyverified_user

Cost per Conversion is up MoM - Potential causes?

Top Contributor
# 2
Top Contributor

Hi CB007,

 

The actions within the auction likely changed, meaning you are engaging stronger competitors. Another factor could be that your ads have become stale... or that your account actions are no longer as effective as they were.

 

Another way to interpret what I state above is that your quality score has dropped... or competitors scores have increased. 

 

Kind Regards,

 

James 

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Cost per Conversion is up MoM - Potential causes?

Badged Google Partner
# 3
Badged Google Partner

Literally thousands of variables here.


Depends on your campaign type and setup (send more details).

 

Also, every month for every industry can be severely different. I have a client that is transitioning from winter product's that are high margin/dollar to summer products that have a lower conversion rate / lower margin.