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AdWords tip of the week: Getting to grips with drafts and experiments

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# 1
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This week’s tip is an attempt to get you to try something new. Drafts and experiments were recently rolled out across the board, meaning that we have a brand new feature to play around with.

To put things simply, drafts allow you to mirror an existing campaign, which you can then add updates and changes to. These changes won’t take immediate effect until you want them to, however; that’s where experiments come in. Once you are happy with your draft, you can choose to either apply the changes directly to the campaign or alternatively convert the draft to an experiment. This experiment will run alongside your original campaign while using a portion of its budget (depending on what you set). As things progress, you can then apply the experiment to the original campaign or even convert the experiment into an entirely new campaign.

This is a great way to address any curiosities you may have for a particular campaign. Have you been wondering whether you’d see better performance with a different bidding strategy or ad schedule for example? Check out the results for yourself by using drafts and experiments!


ScottyD, AdWords Top Contributor
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Re: AdWords tip of the week: Getting to grips with drafts and experiments

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# 2
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There's really no reason not to try experiments, or drafts! These are great features that allow us to better fine tune accounts over time. Thanks for the post, Scott!