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LinkedIn Traffic Source Indicates 100% Bounce Rate & 00:00:00 Time Spent On SIte.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I am currently running a campaign on LinkedIn. Our website is recording a 100% bounce rate and 00:00:00 time spent on the site for 5 sessions from this traffic source yesterday.

 

All our other paid for traffic is showing time spent on the website and the usual bounce rates we receive. Why would this be?

 

Thanking you in advance!

LinkedIn Traffic Source Indicates 100% Bounce Rate & 00:00:00 Time Spent On SIte.

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

@Mia d,

 

If your tracking individual sessions then this data is not out of the ordinary. Google Analytics tracks users per session by initializing a "time stamp" whenever the user lands on your website. And then google analytics will initialize another "time stamp" when another action, event, or url is executed. Time Stamp #2 - Time Stamp #1 = Session Duration

 

So in scenario #1, your user lands on your website (time stamp initiated on 11:25:am) and then the user clicks on your contact us link in the navigation bar (time stamp initiated on 11:27:am). Bounce Rate = 0% & Session Duration = 00:02:00

 

Scenario #2, user lands on your website and doesn't navigate to any other part of your site and/or the session times out due to no activity longer then 30 minutes (no timestamp initiated because no actions were taken). Bounce Rate = 100% & Time Spent = 00:00:00

 

The overview traffic from both sources would display this in analytics: Bounce Rate = 50% & Session Duration = 00:01:00 (because all of this is averaged).

 

You are viewing these sources at an individual level....which makes sense. 5 sessions isn't a large data pool to determine performance levels. But if 5 users from LinkedIn landed on your website and didn't find the content relevant to their initiatives then the bounce rates and session durations at an INDIVIDUAL level would display what you're seeing.

 

Hope this helps clarify what you're seeing!

 

 

 

 

LinkedIn Traffic Source Indicates 100% Bounce Rate & 00:00:00 Time Spent On SIte.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Cameron!