AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.9K members online now
1.9K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

what is google shoping campaign?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi guys,

what is google shoping campaign? And how it help full into the Travel Industry like flights, Hotel and Holiday booking. Is this help full for all the industr or Only for limited Domain or for every industry.



Thanks & regard,


1 Expert replyverified_user

Re: what is google shoping campaign?

Top Contributor
# 2
Top Contributor

Hi Rishi,


As per my understanding, Google Shopping campaigns are meant for product based business where you can manage your products inside Google Merchant center account using product feed and showcase the product listing ads exclusively using Google Shopping campaigns. 


Read more about Google Shopping campaigns here:



Re: what is google shoping campaign?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

Hi Rishi


As @pankaj1782 has correctly stated, Shopping Campaigns is a service used in conjunction with an uploaded data feed created from pyhsical goods.


Service Restrictions


From what I gather, you are providing a service rather than a pysical item. For this, shopping campaigns would not be an available option. However, you can create a normal adwords campaign for this use. 


Creating Adwords Campaign


Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.