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we make and sell unique items but always have 'invalid GTIN'

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We make and sell unique items. What does Google want us to provide for mpn, GTIN?

If no one else makes the same product that we do, why do we need to standardize it?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

we make and sell unique items but always have 'invalid GTIN'

[ Edited ]
Top Contributor
# 2
Top Contributor

for such unique items simply submit the identifier_exists attribute with a value
of no -- then, do not submit mpn, do not submit any brand, and do not submit

any gtin, for such items.

there is no need to standardized or purchase any global-trade-data.

generally, google only wants valid global-trade-data (mpn, brand, gtin)
from the manufacturer, that currently exist, and are valid and designed
for global-trade -- for items currently sold by multiple merchants.

see also
https://support.google.com/merchants/answer/6324478
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/answer/7052112

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

we make and sell unique items but always have 'invalid GTIN'

[ Edited ]
Top Contributor
# 2
Top Contributor

for such unique items simply submit the identifier_exists attribute with a value
of no -- then, do not submit mpn, do not submit any brand, and do not submit

any gtin, for such items.

there is no need to standardized or purchase any global-trade-data.

generally, google only wants valid global-trade-data (mpn, brand, gtin)
from the manufacturer, that currently exist, and are valid and designed
for global-trade -- for items currently sold by multiple merchants.

see also
https://support.google.com/merchants/answer/6324478
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/answer/7052112