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upgrading to google shopping ads

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# 1
Visitor ✭ ✭ ✭

I have a number of campaigns that I started as PLAs a couple months ago and now want to upgrade to Google Shopping?

 

Is there a way to upgrade existing "PLAs to "Google Shopping Ads". I cannot find a simple switch to upgrade the campaings. Just start new ones.

 

Thanks in advance for any replies. 

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: upgrading to google shopping ads

[ Edited ]
Top Contributor
# 2
Top Contributor

simply create a new shopping-campaign,
subdivide a portion of the inventory to advertise,
exclude the remaining items, and then
pause any regular-product-listing-ads campaigns
that are advertising the same set of products.

if complex or abstract subdivisions are wanted
then the custom_label_0 ... attributes should
first be added to the data (feed) submitted.

 

yes, there is currently no upgrade switch.

details are currently here:
https://support.google.com/adwords/answer/3455481#recommended_steps
https://support.google.com/adwords/answer/3455481

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: upgrading to google shopping ads

[ Edited ]
Top Contributor
# 2
Top Contributor

simply create a new shopping-campaign,
subdivide a portion of the inventory to advertise,
exclude the remaining items, and then
pause any regular-product-listing-ads campaigns
that are advertising the same set of products.

if complex or abstract subdivisions are wanted
then the custom_label_0 ... attributes should
first be added to the data (feed) submitted.

 

yes, there is currently no upgrade switch.

details are currently here:
https://support.google.com/adwords/answer/3455481#recommended_steps
https://support.google.com/adwords/answer/3455481

Re: upgrading to google shopping ads

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Also there is no upgrade for the Adwords Editor to handle the new Shopping campaigns