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traffic dropped when I implemented Google shopping from PLA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

Hoping someone can help me. I implemented Google shopping from PLA ads & I have seen a huge drop in traffic, does anyone know if this is normal, if so how long does it normal take to get back the traffic back, why is this happening?

 

Thanks

keith

1 Expert replyverified_user

Re: traffic dropped when I implemented Google shopping from PLA

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
This is not normal. If you created Google Ads then atleast you get some more visitors than compare to past.

Re: traffic dropped when I implemented Google shopping from PLA

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
This is not happening, I have a serious drop in traffic

Re: traffic dropped when I implemented Google shopping from PLA

[ Edited ]
Top Contributor
# 4
Top Contributor


the transition from regular-product-listing-ads campaigns
to shopping-campaigns for product-listing-ads will usually
cause all items to be reset with respect to quality and a
serious drop in traffic can be normal until all the quality
information is gathered and applied to each item.

there is no exact time frame for how long the new quality

data-collection will take; typically, a few weeks or so --
assuming there are no other issues.

also, be certain that the feed does not require changes
to accommodate the new shopping-campaign structure

or any new policies.

also, be certain that the old regular-product-listing-ads-campaign has
been paused -- otherwise, that will cause self-competition between
the old and new campaigns and a drastic drop in traffic will be seen

until the old campaigns have been properly paused.

otherwise, the best likely course would be to contact
a product-listing-ads specialist within adwords so a
person can look directly into the feed and accounts

to help inspect the (campaign) transition details.

 

Re: traffic dropped when I implemented Google shopping from PLA

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for your reply really appreciate it

Re: traffic dropped when I implemented Google shopping from PLA

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Keith...has this gotten better for you? I experienced the same issue going from the PLA to Shopping about 3 weeks after you. It has now been approximately 3 weeks since the update and my traffic/orders have really suffered. Just wondering if time healed yours or if more was involved.

Re: traffic dropped when I implemented Google shopping from PLA

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Andy
It does seem to be improving but slowly, it's been about 3 weeks now. I have noticed I still receive revenue from the old PLA's because of the cookies but hopefully this will only last another week or so.