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structured data not working properly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My shopping ads paused because of mismatches between my feed and the structured data on the web site. We are passing the structured data on the page as follows, I have multiple variants listing on one page, so I pass them individually.


the value I am placing in productID and the sku, is the "ID" in my feed. 
I validated via the structured data testing tool and I show all my products fine. Lost here on how to fix this. Any suggestions are very appreciated.

 

<div itemscope itemtype="http://schema.org/Product" style="display: none;">
 <meta itemprop="name" content="Opaque Thigh Highs" />
 <meta itemprop="productID" content="182963" />
 <meta itemprop="sku" content="182963" />
 <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
 <meta itemprop="price" content="3.99" />
 <meta itemprop="priceCurrency" content="USD" />
 <meta itemprop="itemCondition" itemtype="http://schema.org/OfferItemCondition" content="http://schema.org/NewCondition" />
 <meta itemprop="availability" itemtype="http://schema.org/ItemAvailability" content="InStock"/>
 </div>
 </div>
1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November

structured data not working properly

Top Contributor
# 2
Top Contributor

If you are submitting multiple products to Google Merchant you need to make sure you submit a unique link for each product. Submitting the parent product URL will cause this issue. Especially when each variant has a different price.

 

Google can only read the first price on the product landing page, and the first microdata product set. So it can never read beyond the first one for Google Shopping. Hence why submitting a unique URL is advised.

 

Depending on your eCommerce platform this might be an easy setup.

 

Hope it helps.

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View solution in original post

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
November

structured data not working properly

Top Contributor
# 2
Top Contributor

If you are submitting multiple products to Google Merchant you need to make sure you submit a unique link for each product. Submitting the parent product URL will cause this issue. Especially when each variant has a different price.

 

Google can only read the first price on the product landing page, and the first microdata product set. So it can never read beyond the first one for Google Shopping. Hence why submitting a unique URL is advised.

 

Depending on your eCommerce platform this might be an easy setup.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

structured data not working properly

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Prices are all same on the variants but I will try this. I appended a unique ID url parameter to the url that was setup in the feed and when that parameter is present, I am only passing the microdata for that particular variant. I'll update the thread if the crawls are successful now - thanks for the suggestion

structured data not working properly

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Actually google just re-crawled one of the products and I got a wrong "availability" again. Structured data tester shows the same URL in-stock. Anything else I can try?

structured data not working properly

Top Contributor
# 5
Top Contributor

Try the below

<meta itemprop="availability" content="http://schema.org/InStock"/>

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’