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shopping products overview v display products overview

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

why are my shopping products overview all active but the graph on the display products are pending still after 7 days and what is the difference between them

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Kirsti M
August 2016

Re: shopping products overview v display products overview

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-products and display-products graphs are
summaries of completely different ad destinations.

shopping-products, for the shopping destination: shopping-ads;
display-products, for the display destination: dynamic-remarketing-display-ads.

 

mainly as a convenience feature, submitted products-feed

data may be used for both shopping-ads and display-ads.

if dynamic-remarketing-ads are not being used then,
the display related graphs may simply be ignored --
in that case, the display destination should likely
also be disabled under the feed's settings.

if dynamic-remarketing-ads are being used then, a review should take
about three-business days or so -- longer review times (pending status)
typically indicate that there is an issue with the submitted data, website,
or campaign, related to google's retail dynamic-remarketing-ad policies.

 

shopping-ad and display-ad policies are similar but not identical --
display-ads fall under the dynamic-remarketing (for retail) policies.

see also
https://support.google.com/merchants/topic/3406788
https://support.google.com/merchants/answer/160491
https://support.google.com/merchants/answer/6099158
https://support.google.com/adwords/answer/6077124

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kirsti M
August 2016

Re: shopping products overview v display products overview

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-products and display-products graphs are
summaries of completely different ad destinations.

shopping-products, for the shopping destination: shopping-ads;
display-products, for the display destination: dynamic-remarketing-display-ads.

 

mainly as a convenience feature, submitted products-feed

data may be used for both shopping-ads and display-ads.

if dynamic-remarketing-ads are not being used then,
the display related graphs may simply be ignored --
in that case, the display destination should likely
also be disabled under the feed's settings.

if dynamic-remarketing-ads are being used then, a review should take
about three-business days or so -- longer review times (pending status)
typically indicate that there is an issue with the submitted data, website,
or campaign, related to google's retail dynamic-remarketing-ad policies.

 

shopping-ad and display-ad policies are similar but not identical --
display-ads fall under the dynamic-remarketing (for retail) policies.

see also
https://support.google.com/merchants/topic/3406788
https://support.google.com/merchants/answer/160491
https://support.google.com/merchants/answer/6099158
https://support.google.com/adwords/answer/6077124

Re: shopping products overview v display products overview

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
ok - cheers.
Can ignore for the moment then as don't think I have done any dynamic remarketing ads yet.
As long as my products are showing for the shopping ads then that is fine.