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shopify upc for google product made up of 3 separate items

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are new to google shopping...we want to sell a combination of a doll, a doll outfit and a doll horse as one new product, but there is no upc for this as the combo does not exist for the supplier...

 

even the outfit is a combo, made up of a number of separate items from the supplier

 

should we buy our own upc's for each combo we create?

 

there are about 20 new combo products...so if we buy a upc from a reseller for each of these new combinations (so we won't have the first few numbers identifying our company) will these codes be accepted by google - i.e. will these codes allow us to be google compliant?

 

thanks, carrie

 

 

 

 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December

Re: shopify upc for google product made up of 3 separate items

[ Edited ]
Top Contributor
# 3
Top Contributor

google does not require any global-trade-data (upc, gtin/brand/mpn)
if none currently exist -- google never, ever, requires any merchant
to purchase any global-trade-data.

 

never purchase any upc for shopping-ads.

global-trade-data, unique-product-identifiers (brand, gtin, mpn), are mainly

legal designations, that allow an exact product, sold by multiple merchants,

to be traced back to a specific manufacturer.

only manufacturers are allowed to assign valid global-trade-data --
typically, only if a manufactured item is designed for global-trade
and the exact item-offer is being sold by multiple retail merchants;
merchants cannot self-assign global-trade-data.

submitting invalid or self-assigned global-trade-data
is a policy violation and grounds for disapproval or
suspension from the program, at any time.

google has rather strict rules with respect to
global-trade-data and bundled item-offers.

for a merchant-created bundled item-offer -- with a main product that
the merchant has grouped with other ancillary products, sold together,
as one, single, item-offer/package, for one, single, price -- google
requires the following:
(a) submit the is_bundle attribute with a value of yes
(b) submit the manufacturer's brand and gtin of the main product;

if the main-product has no global-trade-data (no gtin), currently
assigned by the manufacturer, then google requires the following:
(a) submit the is_bundle attribute with a value of yes
(b) submit the identifier_exists attribute with a value of no
(c) do not submit any brand, do not submit any gtin, do not submit any mpn

 

each unique bundled-offer must be submitted separately,

as a single item-offer, with a separate link landing-page,

with a single price.

in this case, the main-product would be the doll --

if gtin currently exists for the doll and has been

properly assigned by the manufacturer, then the

manufacturer's brand and gtin must be submitted;

 

otherwise, if gtin does not currently exist for the doll --

has not been assigned by the manufacturer -- then

do not submit any brand and do not submit any gtin,

and do not submit any mpn, values, whatsoever, and

submit identifier_exists with a no value.

 

generally, inspect the physical item for a valid gtin bar-code

to determine if the physical item (doll) has global-trade-data.


for exactly how to submit global-trade related attributes properly --
either proper gtin and brand, or identifier_exists set to no

without any brand and without any gtin and without mpn --
and the is_bundle attribute set to yes -- for shopify, the

best likely course would be to contact shopify-support directly:
https://help.shopify.com/questions

see also
https://support.google.com/merchants/answer/7052112#is_bundle
https://support.google.com/merchants/answer/7052112#identifier_exists
https://support.google.com/merchants/answer/160161

http://www.gs1.org/barcodes/ean-upc

View solution in original post

upc for google product made up of 3 separate items

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

We are new to google shopping...we want to sell a combination of a doll, a doll outfit and a doll horse as one new product, but there is no upc for this as the combo does not exist for the supplier...

 

these products are in our shopify store

 

even the outfit is a combo, made up of a number of separate items from the supplier

 

should we buy our own upc's for each combo we create?

 

there are about 20 new combo products...so if we buy a upc from a reseller for each of these new combinations (so we won't have the first few numbers identifying our company) will these codes be accepted by google - i.e. will these codes allow us to be google compliant?

 

thanks, carrie

 

 

 

 

 

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December

Re: shopify upc for google product made up of 3 separate items

[ Edited ]
Top Contributor
# 3
Top Contributor

google does not require any global-trade-data (upc, gtin/brand/mpn)
if none currently exist -- google never, ever, requires any merchant
to purchase any global-trade-data.

 

never purchase any upc for shopping-ads.

global-trade-data, unique-product-identifiers (brand, gtin, mpn), are mainly

legal designations, that allow an exact product, sold by multiple merchants,

to be traced back to a specific manufacturer.

only manufacturers are allowed to assign valid global-trade-data --
typically, only if a manufactured item is designed for global-trade
and the exact item-offer is being sold by multiple retail merchants;
merchants cannot self-assign global-trade-data.

submitting invalid or self-assigned global-trade-data
is a policy violation and grounds for disapproval or
suspension from the program, at any time.

google has rather strict rules with respect to
global-trade-data and bundled item-offers.

for a merchant-created bundled item-offer -- with a main product that
the merchant has grouped with other ancillary products, sold together,
as one, single, item-offer/package, for one, single, price -- google
requires the following:
(a) submit the is_bundle attribute with a value of yes
(b) submit the manufacturer's brand and gtin of the main product;

if the main-product has no global-trade-data (no gtin), currently
assigned by the manufacturer, then google requires the following:
(a) submit the is_bundle attribute with a value of yes
(b) submit the identifier_exists attribute with a value of no
(c) do not submit any brand, do not submit any gtin, do not submit any mpn

 

each unique bundled-offer must be submitted separately,

as a single item-offer, with a separate link landing-page,

with a single price.

in this case, the main-product would be the doll --

if gtin currently exists for the doll and has been

properly assigned by the manufacturer, then the

manufacturer's brand and gtin must be submitted;

 

otherwise, if gtin does not currently exist for the doll --

has not been assigned by the manufacturer -- then

do not submit any brand and do not submit any gtin,

and do not submit any mpn, values, whatsoever, and

submit identifier_exists with a no value.

 

generally, inspect the physical item for a valid gtin bar-code

to determine if the physical item (doll) has global-trade-data.


for exactly how to submit global-trade related attributes properly --
either proper gtin and brand, or identifier_exists set to no

without any brand and without any gtin and without mpn --
and the is_bundle attribute set to yes -- for shopify, the

best likely course would be to contact shopify-support directly:
https://help.shopify.com/questions

see also
https://support.google.com/merchants/answer/7052112#is_bundle
https://support.google.com/merchants/answer/7052112#identifier_exists
https://support.google.com/merchants/answer/160161

http://www.gs1.org/barcodes/ean-upc