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roas shopping

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# 1
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Is the ROAS bid strategy not applicable to shopping campaigns? I can´t make it work in the accounts I´ve tested, the system just won´t let me apply it, saying I can´t apply it to that campaign. The campaign has  over 100 conversions last 30 days.

This help file seems to suggest it is possible...

Or is it only applicable for product groups, not as a campaign config and not for ad groups??

1 Expert replyverified_user

Re: roas shopping

Top Contributor
# 2
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Hi David,


As conversion optimizer is not supported with Shopping Campaigns, ROAS too isn't supported. 




The article you have referred is for DoubleClick by the way, it might work differently. Never tested it with DoubleClick.


Hope it helps.


Ratan Jha


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Re: roas shopping

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# 3
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Sorry! Didn´t see that was a DoubleClick article.

I know that ROAS for shopping is in beta, so it may be under way