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roas shopping

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# 1
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Hi

 

Is the ROAS bid strategy not applicable to shopping campaigns? I can´t make it work in the accounts I´ve tested, the system just won´t let me apply it, saying I can´t apply it to that campaign. The campaign has  over 100 conversions last 30 days.

This help file seems to suggest it is possible... https://support.google.com/ds/answer/6047252?hl=en

Or is it only applicable for product groups, not as a campaign config and not for ad groups??

1 Expert replyverified_user

Re: roas shopping

Top Contributor
# 2
Top Contributor

Hi David,

 

As conversion optimizer is not supported with Shopping Campaigns, ROAS too isn't supported. 

 

Ref: https://support.google.com/adwords/answer/2471188

 

The article you have referred is for DoubleClick by the way, it might work differently. Never tested it with DoubleClick.

 

Hope it helps.

 

Thanks
Ratan Jha

 


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Re: roas shopping

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# 3
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Sorry! Didn´t see that was a DoubleClick article.

I know that ROAS for shopping is in beta, so it may be under way