AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.7K members online now
1.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

optimization strategies

Top Contributor
# 2
Top Contributor

Good info Celebird. 
The seasonal campaigns idea is all well and good, but it's really just increasing the priority. 

I think promotions are the least understood (at least by me) yet best way to differentiate yourself. In shopping, it's really all about reviews and price. 

 

https://support.google.com/merchants/answer/4588281?hl=en

 

Although we are seeing a lot of cross device conversions in shopping.

 

 

I'd love to see a lab test result to see the behaviour of those using shopping. It drives me crazy wondering how they sort, if they use the compare tool etc. I wish Google would publish some of that data.