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# 2
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Good info Celebird. 
The seasonal campaigns idea is all well and good, but it's really just increasing the priority. 

I think promotions are the least understood (at least by me) yet best way to differentiate yourself. In shopping, it's really all about reviews and price. 

 

https://support.google.com/merchants/answer/4588281?hl=en

 

Although we are seeing a lot of cross device conversions in shopping.

 

 

I'd love to see a lab test result to see the behaviour of those using shopping. It drives me crazy wondering how they sort, if they use the compare tool etc. I wish Google would publish some of that data.