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merchant center linking?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Team,

 

 

i have few confusion on few things:-

1. Does re-marketing concept worked on PLAs ads?

2. How we can link the merchant center with adwords and analytic account. 

 

 

 

Thanks & Regards,

Rishi Acharya

2 Expert replyverified_user
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Accepted by topic author rishi a
September 2015

Re: merchant center linking?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Rishi,

 

You have following two questions:

 

1. Does re-marketing concept worked on PLAs ads?

2. How we can link the merchant center with adwords and analytic account. 

 

Answer for 1:

 

Yes, you can run Re-marketing for PLA. It is called simply Dynamic Remarketing .  With dynamic remarketing, you can show your site visitors an ad with the specific product they viewed on your site.

 

You can click here to see how to set up a Dynamic Remarketing campaign. 

 

Answer for 2:

 

You can link Adwords with Google analytics. here is the helpful link:

https://support.google.com/adwords/answer/1704341?hl=en

 

Hope I helped you. If you like my answer, please award me Star and select as a best solution.  Thanks a lot

View solution in original post

Re: merchant center linking?

Top Contributor
# 2
Top Contributor

Hi Rishi,

 

To your questions -

 

1. Yes, you can use dynamic re-marketing for shopping campaigns

2. To link your merchant center account to adwords, read this article https://support.google.com/adwords/answer/3455481#link_accounts

 

3. To link AdWords and Analytics, read this article - https://support.google.com/adwords/answer/1704341?hl=en

 

Hope it helps.

 

Thanks
Ratan

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Re: merchant center linking?

Badged Google Partner
# 3
Badged Google Partner
Hello Rikshi,

1) Remarketing does not depend on PLA nor Adwords but it gathers data from your website visitors.

2) Basically to link merchant center with adwords, you have to go to your merchant center page(not from Adwords, but from https://www.google.cz/merchants/ -> Settings ->Adwords->Link Adwords account

But you do not link merchant center and analytics, you always link Adwords and Analytics since data from merchant center are in your Adwords account.

Again you will go to Analytics page > Admin tab -> Adwords linking -> Link new account(or something like thisSmiley Happy

Hope this helps.

Alex
Marked as Best Answer.
Solution
Accepted by topic author rishi a
September 2015

Re: merchant center linking?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Rishi,

 

You have following two questions:

 

1. Does re-marketing concept worked on PLAs ads?

2. How we can link the merchant center with adwords and analytic account. 

 

Answer for 1:

 

Yes, you can run Re-marketing for PLA. It is called simply Dynamic Remarketing .  With dynamic remarketing, you can show your site visitors an ad with the specific product they viewed on your site.

 

You can click here to see how to set up a Dynamic Remarketing campaign. 

 

Answer for 2:

 

You can link Adwords with Google analytics. here is the helpful link:

https://support.google.com/adwords/answer/1704341?hl=en

 

Hope I helped you. If you like my answer, please award me Star and select as a best solution.  Thanks a lot

Re: merchant center linking?

Google Employee
# 5
Google Employee
Hey Rishi,

Question #1 is ambiguous:
- Do you want to use remarketing lists to apply bid modifiers to your Shopping campaigns (aka PLA), a bit like Remarketing List for Search Ads?
- Or do you want to reuse your Google Merchant Center feed for a dynamic remarketing campaign on the Google Display Network?

- Maxime

merchant center linking?

Visitor ✭ ✭ ✭
# 6
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I AM GIRDHARI LAL GURJAR

 

 

google best

 

merchant center linking?

[ Edited ]
Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭

PLA (Product Listing Ads) have evolved and become "Google Shopping" campaigns (ads).  

 

1. Google classifies Google Shopping as "search" ads.  You can create audiences but will only be able to target search pages, e.g. with RLSA remarketing. Also there is "Dynamic Remarketing" per above. 

 

2. Each Google Shopping campaign (within AdWords) is driven by a product feed in the Merchant Center.  You can link your Adwords account with your Google Analytics account, so that you can view Google Analytics data (e.g. "engagement" data, time on page, bounce rate etc) from within AdWords, and monitor the AdWords campaign from within Analytics. 

 

merchant center linking?

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# 8
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i am new member  

merchant center linking?

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# 9
Visitor ✭ ✭ ✭

how i start google adwords and how i get link

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merchant center linking?

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# 10
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