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is MSRP required in a Feed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Does Google still require a MSRP or SRP in the shopping feeds or any other feed for that matter?

Thank you in advance for your response.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2017

is MSRP required in a Feed

[ Edited ]
Top Contributor
# 2
Top Contributor

the price submitted to google, the single price displayed on the landing-page,
the single price for the item-offer if structured-data is used, must all match
exactly, at all times, or is otherwise a policy violation.

a manufacturer-suggested-retail-price, minimum-advertised-pricing,

suggested-retail-price, or any related remarks, cannot be mentioned

anyplace within a products-feed for shopping-ads.

only a valid price or sale_price attribute

may be used to submit price information.

if third-party-agreements such as for minimum-advertised-pricing

models, require selling a product for less than the price allowed by

the third-party agreements, then google has strict rules related to
submitting the price data and displaying price data on the website,
to avoid a disapproval or suspension from the program, at any time.

for example --
(a) msrp or map related details cannot be mentioned anyplace in submitted data;
(b) only the map-price must be submitted to google for the price attribute;
(c) only the map-price must be used for any structured-data for the offer;
(d) only the map-price must be displayed on the landing-page -- optionally,
the landing-page may also indicate the actual price is lower during checkout;
for example, with a clarifying remark such as "add-to-cart-for-final-price" with
the map-price crossed out or grayed-out, but the optional information cannot
be submitted to google and no other price may be displayed on the site.

otherwise, only the price and sale_price attributes
may be used, if an item had previously sold for a
suggested-price, but is now selling lower.

 

currently, there is no feed that explicitly uses msrp as an attribute.

other campaign-types and ad-formats likely do not
have such restrictions with respect to msrp or map --
but the price details typically must be consistent,

across any feed, ad, and landing-page, to avoid

misrepresentation policy issues.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2017

is MSRP required in a Feed

[ Edited ]
Top Contributor
# 2
Top Contributor

the price submitted to google, the single price displayed on the landing-page,
the single price for the item-offer if structured-data is used, must all match
exactly, at all times, or is otherwise a policy violation.

a manufacturer-suggested-retail-price, minimum-advertised-pricing,

suggested-retail-price, or any related remarks, cannot be mentioned

anyplace within a products-feed for shopping-ads.

only a valid price or sale_price attribute

may be used to submit price information.

if third-party-agreements such as for minimum-advertised-pricing

models, require selling a product for less than the price allowed by

the third-party agreements, then google has strict rules related to
submitting the price data and displaying price data on the website,
to avoid a disapproval or suspension from the program, at any time.

for example --
(a) msrp or map related details cannot be mentioned anyplace in submitted data;
(b) only the map-price must be submitted to google for the price attribute;
(c) only the map-price must be used for any structured-data for the offer;
(d) only the map-price must be displayed on the landing-page -- optionally,
the landing-page may also indicate the actual price is lower during checkout;
for example, with a clarifying remark such as "add-to-cart-for-final-price" with
the map-price crossed out or grayed-out, but the optional information cannot
be submitted to google and no other price may be displayed on the site.

otherwise, only the price and sale_price attributes
may be used, if an item had previously sold for a
suggested-price, but is now selling lower.

 

currently, there is no feed that explicitly uses msrp as an attribute.

other campaign-types and ad-formats likely do not
have such restrictions with respect to msrp or map --
but the price details typically must be consistent,

across any feed, ad, and landing-page, to avoid

misrepresentation policy issues.

 

is MSRP required in a Feed

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for all the great information!

 

Lynn G