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important update

Top Contributor
# 1
Top Contributor

coming soon -- changes to shopping policies:

https://support.google.com/merchants/answer/6172177

3 Expert replyverified_user

Re: important update

Top Contributor
# 2
Top Contributor
Thanks for the heads up @Celebird
Any idea of what policies have actually changed in the new policy center?
It's difficult to compare old and new, especially as I'm not as super familiar with them as some may be.

Anything that jumps out at you?

Re: important update

[ Edited ]
Top Contributor
# 3
Top Contributor

first, you're welcome.

mainly, the policies become more in alignment
with all google's advertising-related products.

the wording changes but the essence remains the same.

for example, currently, landing-page and item policies
forbid duplication -- that becomes a requirement for

uniqueness and an abuse of the ad network if there
is duplication (has little unique value).

typically, such announcements are followed by
an updated push of the policy detection systems,
with a corresponding increase in (warnings about)
policy violations to give merchants time to update
submitted inventory data, images, and websites --
but nothing has been announced in this regard.

 

see also

https://support.google.com/merchants/answer/6149970

https://support.google.com/adwordspolicy/answer/6008942

 

Re: important update

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Thank You @Celebird Smiley Happy

Re: important update

Top Contributor
# 5
Top Contributor
Thanks @Celebird
So pretty much what happened when AdWords moved to policy 2.0 then. Appreciate you taking the time to clear that up.

No doubt we'll be hearing a lot more about the intricacies once the automated systems start pushing this out.
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Re: important update

Community Manager
# 6
Community Manager
Thank you for sharing, Celebird! Helpful as always.
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