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how to write data feed ads description?

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# 1
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Hi All,

Today I have a question about Google shopping.

First of all I want to know how much effective product description and title is effective for Google shopping campaign. Can I use more keyword related to my product or ad some search term related my products? for good ad position.

 

If my product is make up brush, then how can I write the effective product description.

 

Thanks,

Avijit

 

 

 

 

 

 

1 Expert replyverified_user

Re: how to write data feed ads description?

[ Edited ]
Top Contributor
# 2
Top Contributor

 

shopping-campaigns (product-listing-ads --

google-shopping ads) do not use keywords.

the title should simply name the physical item.

the description should simply describe the physical
item or how the physical item might be used, using
complete, coherent, succinct, sentences.

for description, a good rule-of-thumb is 5-7 complete sentences --
describe the exact physical characteristics of the make-up brush
and how the make-up brush might be used by a customer.

both title and description are critical; however, all attributes submitted
can be used to help establish quality -- therefore, all attributes should
be submitted according to the specifications, rules, and policies.

for example, exact global-trade-data (mpn, brand, gtin) as
assigned by the manufacturer of the product can be critical.

all data submitted should only include plain (ascii) text
that directly relates to or explains the (physical) product
or how the item might be used -- using standard spelling,
punctuation, and grammar rules; no javascript, no html,
etc., no promotional text, no gimmicky or repeated text,
no keyword stuffing, no non-standard language, etc.

also, all data submitted, including title and description,
should be essentially identical to the information that
is presented on the website's (link) landing-page.

see also
https://support.google.com/merchants/answer/188494
https://support.google.com/merchants/#topic=3404778
https://support.google.com/merchants/#topic=3404779
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/160161
http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html