AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4K members online now
4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

how to show seller ratings with Google Shopping results?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are a marketplace. We have a google merchant multi-client account. we store reviews of the sellers with us. We are sending revewUrl of seller in content api when we create google merchant sub-account for a seller.


You can take a look at He is one of our seller. When we created sub-account for him, we passed his review URL in content API. We see that his listings are available on google shopping, you can take a look at Surprised


But in seller ratings column, it shows "No Rating" even though he has ratings available at  Please help us so we can show ratings of our sellers on Google Shopping. When we contacted Content API team, they told us that we need a google trusted account. But when we contacted Google Trusted account team, they told us that it is not a requirement for the marketplaces. Thanks!

1 Expert replyverified_user

Re: how to show seller ratings with Google Shopping results?

Top Contributor
# 2
Top Contributor
(1) marketplace sites are generally ineligible for google-trusted-stores;

it is not that google-trusted-stores is not a requirement for marketplaces --
it is that most makeketplaces are not allowed to use google-trusted-stores.

(2) google basis selling-ratings on many sources -- trusted-stores is one;

(3) the primary sources of seller-ratings are:
(a) google-trusted-stores;
(b) google-shopping research data or related stella-service data collection;
(c) google-consumer-surveys;
(d) an authorized third-party-partner;

to be considered for individual seller ratings and feedback
data collection, the following form may be submitted: