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how to setup shopping campaigns step by step

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# 1
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How to setup shopping campaigns , Guide me step by step 

Re: how to setup shopping campaigns step by step

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# 2
Top Contributor Alumni

Hi @Raj Singh

 

Without knowing your current set-up and account status of both - Google Merchant Center & AdWords as well as the set-up of your current online store it would be impossible for us to guide you step by step.

 

To list all your products on Google Shopping, you are required to have a Google Merchant Center account and must submit your items within a data-feed. This can be done a number of ways, see here - 

 

Tab Delimited - https://support.google.com/merchants/topic/2473823?hl=en-GB

XML - https://support.google.com/merchants/topic/2473799?hl=en-GB

Speadsheet - https://support.google.com/merchants/answer/2364723?hl=en-GB

 

Whichever feed format you choose, it must adhere to policies and feed specifications -

 

https://support.google.com/merchants/answer/188494

https://support.google.com/merchants/answer/188484?hl=en-GB

 

You then need to have an approved AdWords account, which you must link with your Google Merchant Center Account in order to create a Shopping Campaign. 

 

Linking accounts - https://support.google.com/merchants/answer/6159060?hl=en-GB

Create a Shopping Campaign - https://support.google.com/adwords/answer/3455481?hl=en-GB

 

Useful links that cover the topic in detail are available here - 

 

https://support.google.com/merchants/answer/2660968?hl=en-GB

https://support.google.com/adwords/answer/3455481?hl=en-GB

 

If you have any further questions after reading these help pages, please ask, as stated, this is a wide subject and taking you through step by step does involve knowing a little more about your specific requirements and set-up.

 

Tom