how to merge product configurations in one product in google shopping
after xml feed upgrade with GTIN, some of the products expanded into separate units but it is only a variations of products, like different colors (it has diferent GTIN codes) It is possible way to merge them together? because after that conversions of these a falling down.
Re: how to merge product configurations in one product in google shopping
If you are saying that the conversion has dropped and you think it's due to variants you can do two things.
1) Best option
Exclude the variant within the PLA Campaign, if you know which ID's they have and you have subdivided the ad group to the lowest level of Item Id's than you can simply click on the Max CPC field and check exclude.
2) Not so good option
Exclude the variants from your XML data feed, whatever plugin, tool or online management system you use exclude it form there. If you don't know how contact the relevant support.
Hope it helps
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