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how to decide amount for marchant campaign

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# 1
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Re: how to decide amount for marchant campaign

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Hi Vijayant,

The daily budget that you set is completely up to you. You can choose a daily budget based on your advertising goals and the amount you're comfortable spending each day. The money you are willing to pay in advertising you product would be a function of the margin you have on that product. To start off with you can take this margin into account and then calculate the money you are willing to commit for advertising.
Shopping campaigns can be a bit tricky as you cannot get cost estimates as in a search campaign but essentially the basic premise is the same. You budget what you can commit.

You can always optimize the campaign at a later date to bring down the costs.